Cheese Naan by Chat GPT
April was fruitful.
Monthly result: €35,800.
Cumulative result since launch on 12/22: €156,200.
This month has been particularly generous. Following our successful recruitment in March, we were able to boost communication on Instagram, which nearly doubled our Click & Collect revenue!
Click & Collect strategy
Last month, we announced the launch of an improved Click & Collect system. After thorough analysis, we have chosen to collaborate with Sunday App, a software developed by Parisian restaurateurs.
Previously, we were using an application that only paid us our revenues once a month, which caused cash flow issues. With Sunday App, we have finally found an efficient solution that allows us to receive our payments on a daily basis, along with many other exciting features that we will detail in a dedicated article.
Thanks to this new system in place and our team now well-prepared to handle a larger volume of orders, we have decided to strengthen our presence and communication on social media. Maria, our communication expert, has adopted a more aggressive approach to attract our audience's attention.
And the results are in: we have recorded a revenue of €7,200 through Click & Collect, which is more than double compared to the previous month.
To achieve these performances, we increased our sponsorship budget on Instagram to €350 per month, which is 1.75 times the amount of the previous month, and it generated a revenue that was 2.2 times higher than before.
We are delighted to see that we have been able to significantly influence customer traffic, which makes us confident about our future store openings.
Revenue from the previous system in April:
Previously, we were using an application that only paid us our revenues once a month, which caused cash flow issues. With Sunday App, we have finally found an efficient solution that allows us to receive our payments on a daily basis, along with many other exciting features that we will detail in a dedicated article.
Thanks to this new system in place and our team now well-prepared to handle a larger volume of orders, we have decided to strengthen our presence and communication on social media. Maria, our communication expert, has adopted a more aggressive approach to attract our audience's attention.
And the results are in: we have recorded a revenue of €7,200 through Click & Collect, which is more than double compared to the previous month.
To achieve these performances, we increased our sponsorship budget on Instagram to €350 per month, which is 1.75 times the amount of the previous month, and it generated a revenue that was 2.2 times higher than before.
We are delighted to see that we have been able to significantly influence customer traffic, which makes us confident about our future store openings.
Revenue from the previous system in April:
Revenue from Sunday App - new system in April:
Deliveroo strategy
Last month, we launched a very popular offer in partnership with Deliveroo: "Buy 1 Get 1 Free" on our famous Naan Chicken India. This offer was a tremendous success, attracting numerous customers. However, it remains profitable for us solely due to Deliveroo reimbursing the production costs, which is scheduled for the three weeks of this offer, from March to May.
We managed to negotiate with Deliveroo to co-finance this special offer. During the first three weeks of each month, from March to May, our customers can enjoy the "Buy 1 Get 1 Free" offer on our delicious Naan Chicken India. The goal is to boost sales and attract new customers.
For the following three weeks, we have implemented another promotional strategy: a 15% discount on the entire order. However, to maintain profitability, we have increased the prices on our menu by 10%. This allows customers to enjoy a small discount while maintaining a satisfactory volume of orders. Additionally, this offer positions us at the top of the Deliveroo application, giving us better visibility among users.
We managed to negotiate with Deliveroo to co-finance this special offer. During the first three weeks of each month, from March to May, our customers can enjoy the "Buy 1 Get 1 Free" offer on our delicious Naan Chicken India. The goal is to boost sales and attract new customers.
For the following three weeks, we have implemented another promotional strategy: a 15% discount on the entire order. However, to maintain profitability, we have increased the prices on our menu by 10%. This allows customers to enjoy a small discount while maintaining a satisfactory volume of orders. Additionally, this offer positions us at the top of the Deliveroo application, giving us better visibility among users.
Uber eats strategy
Given the success of our strategy last month, we repeated it in April. We continued to offer a free item for any purchase of a minimum of €15 and sponsored our application, which is the most effective method to rank at the top of the list on Uber. The sponsorship was initially aimed at attracting new customers during the first 15 days of the month and then extended to all customers during the last 15 days.
Next month, we plan to end the promotional offers on Uber Eats and focus on several other strategies that we will detail in the May article. The offers on Uber Eats are highly costly as they include their commission in our gross revenue.
Next month, we plan to end the promotional offers on Uber Eats and focus on several other strategies that we will detail in the May article. The offers on Uber Eats are highly costly as they include their commission in our gross revenue.
Encouraging conversion rate.
It is encouraging to see that our conversion rate on the Uber Eats menu is 11%, which is significantly good considering the competition present on delivery platforms. This solid conversion rate gives us the confidence to continue our sponsorships with peace of mind.
The average ticket size remains stable.
We have even recorded a 4% increase in the average ticket size, which is well above our initial expectations.
And what about customer loyalty in all of this?
It is essential to analyze customer loyalty after 5 months of operation, and we can say that it is very satisfactory so far. We have achieved a retention rate of 27%, which means that 27% of our customers are ordering from us for the second time and beyond. This figure has been consistently increasing since late November, demonstrating that our efforts are paying off and that the quality of our service and food is appreciated. This is excellent news that reinforces our confidence in our approach and offering.
Operational efficiency to be improved.
In all transparency, we are currently focusing our efforts on improving our operational efficiency. We take pride in the quality of our products, as evidenced by the positive reviews we receive. However, we have identified that orders are taking too long to be prepared. It is not so much a staffing issue or slowness on the part of our teams, but rather an organizational problem in the kitchen.
To address this issue, Vadim plans to spend a short period in the kitchens of the NBK franchisees in Lyon, who are renowned for their efficiency. We hope to learn from their experience and understand how we can improve. We are grateful that they have kindly agreed to assist us in this matter. We will keep you informed of the changes we implement in next month's article, which will be published soon.
To address this issue, Vadim plans to spend a short period in the kitchens of the NBK franchisees in Lyon, who are renowned for their efficiency. We hope to learn from their experience and understand how we can improve. We are grateful that they have kindly agreed to assist us in this matter. We will keep you informed of the changes we implement in next month's article, which will be published soon.
Other news and upcoming events...
📌 Last month, we promised you a summary of the sales of the Naan created by Chat GPT. We are thrilled to announce that it has climbed to the fourth position in our ranking of the best-selling dishes, making it into the top 5! With a total of 94 sales during the month of April, it is a remarkable performance. We are extremely happy to see that the Naan GPT is being well-received by our customers. Thank you to everyone who has ordered and supported this creation.
📌 We have entered into a partnership with Yaafa, a 100% vegetarian restaurant in Lyon, to integrate their homemade falafels into our Grenoble location. We are confident that this collaboration will boost the sales at our point of sale and offer a diverse range of options to our customers. We will keep you updated on the numerous advantages of this new partnership in next month's article.
📌 We are delighted to announce that we will be opening TWO new locations in Lille at Editions starting from September. We are excited to introduce our products in this new city and hope to meet the expectations. We will keep you informed about the progress of the work and the exact opening date.
📌 We have entered into a partnership with Yaafa, a 100% vegetarian restaurant in Lyon, to integrate their homemade falafels into our Grenoble location. We are confident that this collaboration will boost the sales at our point of sale and offer a diverse range of options to our customers. We will keep you updated on the numerous advantages of this new partnership in next month's article.
📌 We are delighted to announce that we will be opening TWO new locations in Lille at Editions starting from September. We are excited to introduce our products in this new city and hope to meet the expectations. We will keep you informed about the progress of the work and the exact opening date.