Antoine installing the wall sign next to the kiosk in the food court.
October 2023 Recap: New store opened in Lille! Second month of operation for our new location in downtown Grenoble.
After our intense month of September 2023, last October was just as eventful. We inaugurated a new store in the North of France. Before delving into the details, here are the numbers:
Grenoble's results
- UBER EATS : 8107€
- DELIVEROO : 11050€
- CLICK & COLLECT : 1943€
- DIRECT SALES : 15633€
TOTAL : 36733€
Results since launch (12/2022) : 329.223€
A very nice progression compared to last month! Direct sales, meaning from our kiosk and point of sale, are satisfactory for a first full month of operation in the new location. We've surpassed expectations on Deliveroo thanks to a powerful offer to reinvigorate our presence on the platform after the move and the summer closure.
The goal is still to achieve a 50/50 split in revenue between on-site sales and delivery platforms.
Lille's results
- DIRECT SALES : 12908€
TOTAL : 12908€
Result since launch (10/2023) : 12098€
We opened on October 23rd, so achieving this result in 7 days is promising.
Friends from Lille, here we come!
We've opened a new store in the city of Lille, right in the heart of downtown, but this time in an innovative format: a food court. Nestled in the Tanneurs shopping center, right next to the central square, our location within the Kitchen Market food court is strategic. In line with our expansion plan, this approach is more economical than investing in a traditional storefront. Moreover, the bustling location ensures a natural flow of customers, ideal for assessing the potential of the local market.
While the food court concept involves sharing space with other restaurateurs (17 in the case of Kitchen Market), we see it as an advantage. A diversified offering attracts a larger clientele. This model allows our customers to choose between dining in or taking away, and it gives us the opportunity to collaborate with delivery services, which aligns perfectly with our aspirations as a group.
We are grateful to our franchisor partner NBK, who found and proposed this promising location.
While the food court concept involves sharing space with other restaurateurs (17 in the case of Kitchen Market), we see it as an advantage. A diversified offering attracts a larger clientele. This model allows our customers to choose between dining in or taking away, and it gives us the opportunity to collaborate with delivery services, which aligns perfectly with our aspirations as a group.
We are grateful to our franchisor partner NBK, who found and proposed this promising location.
Blue zone = Hyper center of Lille
Let's take stock of the progress of Kosteau Food.
In twelve months, we've experienced a series of captivating adventures. With the opening of two new cities, we're proud to see that we've maintained the dynamic pace we set for ourselves: an opening every 6 months. In reality, during this period, we've gained experience with three different openings: the first with the Foodlab address in October 2022 in the form of a Dark Kitchen, the second in the center of Grenoble last month, where we acquired and set up our traditional storefront, and finally the third in a food court configuration in Lille.
Successful inauguration and pooling of skills.
We replicated exactly the same strategy as last month in Grenoble for this inauguration in Lille. A shower of our famous chicken India offered, aggressive communication about the event with sponsorships, trendy videos, and invitations from both paid and unpaid influencers. The result: nearly 250 people attended the inauguration.
What's interesting to observe here is that by investing once in researching marketing strategy and methods to execute it successfully, we're able to duplicate it in another city at the other end of France. This translates into a significant reduction in communication costs. From the outset, we benefit from economies of scale that allow us to optimize our resources and results.
What's interesting to observe here is that by investing once in researching marketing strategy and methods to execute it successfully, we're able to duplicate it in another city at the other end of France. This translates into a significant reduction in communication costs. From the outset, we benefit from economies of scale that allow us to optimize our resources and results.
Pooling of skills, but not only that...
Last summer, when we acquired our restaurant in Grenoble, we also obtained a complete kitchen with the business. However, we already had our first kitchen in Grenoble, which we hadn't even finished paying for yet. So, we made the decision to transfer this newly acquired kitchen to Lille to use it in this new location. This reduced the investment in kitchen equipment by threefold. These are the beginnings of intragroup recycling.
