We introduce you to Caleb, a student in economics and management who works part-time in Grenoble.
We responded well to the drop in consumption observed at the end of February.
Result for the month: €31,200.
Result since launch 12/22: €120,430.
Remember, last month we experienced an operating loss during the last 10 days of the month. We theorized that the end of the month was becoming difficult for households, which may explain the drop in consumption.
Uber eats strategy
Thus, this March 2023, we adopted a different approach and implemented marketing strategies to deal with potential losses at the end of the month. On March 20, we stopped the sponsored ads on Uber and put new ones in place, this time targeting all customers and with a slightly higher budget. The previous sponsorships only targeted new customers. We were able to stimulate activity on Uber, especially among customers who had already ordered from us once or twice but may have forgotten about us.
Thanks to this new advertising campaign, we were able to increase our revenue on Uber by retaining an existing customer base while also attracting new customers.
Thanks to this new advertising campaign, we were able to increase our revenue on Uber by retaining an existing customer base while also attracting new customers.
Deliveroo strategy
We also noticed on the Deliveroo platform that the brands offering a percentage discount on the entire basket were better referenced. Therefore, we implemented such an offer and remained at the top of the platform during the last 10 days of the month, which significantly increased visibility and volumes compared to February.
We were able to negotiate with Deliveroo to co-finance a special offer: 1 purchased = 1 free on our famous Naan Chicken India. This offer will be available during the first three weeks of each month from March to May, with the aim of stimulating sales and attracting new customers.
We chose this aggressive offer because it allows us to recover production costs through reimbursement from Deliveroo. Additionally, we decided to launch the offer during the first weeks of each month because that's when people usually receive their salary and are more likely to consume.
Ultimately, this offer will allow us to be more visible to our potential customers at the most opportune time for them, while increasing our sales and attracting new customers.
We were able to negotiate with Deliveroo to co-finance a special offer: 1 purchased = 1 free on our famous Naan Chicken India. This offer will be available during the first three weeks of each month from March to May, with the aim of stimulating sales and attracting new customers.
We chose this aggressive offer because it allows us to recover production costs through reimbursement from Deliveroo. Additionally, we decided to launch the offer during the first weeks of each month because that's when people usually receive their salary and are more likely to consume.
Ultimately, this offer will allow us to be more visible to our potential customers at the most opportune time for them, while increasing our sales and attracting new customers.
Click & Collect
We are pleased to inform you that our direct sales revenue has remained at the same level. This has allowed us to cover the costs of rent and energy through the traffic generated by our social networks. We are proud of our ability to generate direct traffic to interact with our customers and build a valuable database. Currently, our database has 450 customers with their email addresses and phone numbers.
We are confident that this database will allow us to maintain our long-term growth. Indeed, it gives us the opportunity to interact directly with our customers and offer them personalized offers to improve their experience with our company. We are committed to continuing to develop this database and provide quality service to our loyal customer base.
We are confident that this database will allow us to maintain our long-term growth. Indeed, it gives us the opportunity to interact directly with our customers and offer them personalized offers to improve their experience with our company. We are committed to continuing to develop this database and provide quality service to our loyal customer base.
The average ticket remains stable after 1 quarter
As a reminder, we had anticipated an average ticket of €20 in Grenoble. We have been €5 higher for the past quarter, and that's a very positive sign.
Naan by Chat GPT
In February, we launched the Naan Raclette for our winter edition, a classic move. However, this time, we wanted to go further by tapping into the Chat GPT trend. So, we asked this artificial intelligence to propose an innovative idea that we added to our menu. It's really good, and it's starting to do well. We will provide the sales results in the April news.
Other news and upcoming events...
📌 "We are thrilled to announce that Vadim has recruited two exceptional candidates after a rigorous selection process. We welcome Wissal and Caleb, our new student recruits who have demonstrated their talent and motivation to join our company. We are confident that they will bring added value to our team.
📌 We will be launching a new Click & Collect system in April to enhance the ordering experience. This modern and efficient system will also accept meal vouchers, offering more flexibility for payments.
📌 We have signed a partnership with Yaafa, a 100% vegetarian restaurant in Lyon, to integrate their homemade falafels into our Grenoble store. We are confident that this collaboration will boost the sales of our store and offer a diverse range of options to our customers. We will keep you informed of any developments on this subject.
📌 We are pleased to announce that we will be opening a new store at Editions in Lille in September. We are excited to offer our products in this new city and hope to meet expectations. We will keep you informed of the progress of the work and the exact opening date."
📌 We will be launching a new Click & Collect system in April to enhance the ordering experience. This modern and efficient system will also accept meal vouchers, offering more flexibility for payments.
📌 We have signed a partnership with Yaafa, a 100% vegetarian restaurant in Lyon, to integrate their homemade falafels into our Grenoble store. We are confident that this collaboration will boost the sales of our store and offer a diverse range of options to our customers. We will keep you informed of any developments on this subject.
📌 We are pleased to announce that we will be opening a new store at Editions in Lille in September. We are excited to offer our products in this new city and hope to meet expectations. We will keep you informed of the progress of the work and the exact opening date."